There are lots of great books available on entrepreneurship, so many it can get very confusing, very quickly. Here are a few that will elevate your knowledge and are well known in the start up community.
1. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success
by Amy Morin (Author)
Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counselling others and her own experiences navigating personal loss, Morin realised it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity, agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results holds us back. This list of things mentally strong people don't do resonated so much with readers that when it was picked up by Forbes.com it received ten million views.
Now, for the first time, Morin expands upon the thirteen things from her viral post and shares her tried-and-true practices for increasing mental strength. Morin writes with searing honesty, incorporating anecdotes from her work as a college psychology instructor and psychotherapist as well as personal stories about how she bolstered her own mental strength when tragedy threatened to consume her.
Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin's specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life
2. The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery
by Brianna Wiest (Author)
This is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good.Coexisting but conflicting needs create self-sabotaging behaviours. This is why we resist efforts to change, often until they feel completely futile. But by extracting crucial insight from our most damaging habits, building emotional intelligence by better understanding our brains and bodies, releasing past experiences at a cellular level, and learning to act as our highest potential future selves, we can step out of our own way and into our potential.
For centuries, the mountain has been used as a metaphor for the big challenges we face, especially ones that seem impossible to overcome. To scale our mountains, we actually have to do the deep internal work of excavating trauma, building resilience, and adjusting how we show up for the climb.In the end, it is not the mountain we master, but ourselves.
3. Atomic Habits: Tiny Changes, Remarkable Results
by James Clear (Author)
A revolutionary guide to using tiny changes in behaviour to transform your life.
People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions- doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.
4. Think And Grow Rich
by Napoleon Hill
Napoleon Hill's thirteen step programme will set you on the path to wealth and success. Think and Grow Rich reveals the money-making secrets of hundreds of America's most affluent people. By thinking like them, you can become like them. This powerful 1937 classic, with analysis from self-development authority Tom Butler-Bowdon, will continue to be read through the decades of economic boom and bust, proving that the magic formula for making money never changes.
Think and Grow Rich is one of the most successful motivational personal development books of all time
This hardback version, in the Capstone Classics range, is a perfect keepsake version, makes an ideal gift and suitable for all readers
Includes a 16 page introduction from Tom Butler-Bowdon, a renowned authority on classic writings on self-help and motivation
Think and Grow Rich is an essential must-have book in anyone’s book collection.
5. Tribes: We Need You To Lead Us
by Seth Godin (Author)
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
Tribes will make you think--really think--about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.
6. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
by Alexander Osterwalder (Author), Yves Pigneur (Author)
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organisation needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organisations. If you're ready to change the rules, you belong to "the business model generation!"
7. How to Win Friends and Influence People: the bestselling and only book you need to lead you to success, over 15 million copies sold worldwide
by Dale Carnegie (Author)
You can go after the job you want--and get it!
You can take the job you have--and improve it!
You can take any situation--and make it work for you!
Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you-Twelve ways to win people to your way of thinking-Nine ways to change people without arousing resentment.
8. Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
by Alina Wheeler (Author), Rob Meyerson (Author)
It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarisation, and numerous social and cultural changes.
This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.
Organised into three sections―brand fundamentals, process basics, and case studies―this revised edition includes:
Over 100 branding subjects, checklists, tools, and diagrams
More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
Additional examples of the best/most important branding and design work of the past few years
Over 700 illustrations of brand touchpoints
More than 400 quotes from branding experts, CEOs, and design gurus
Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
9. Emotional Intelligence: Why It Can Matter More Than IQ
by Daniel Goleman (Author)
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"--the rational and the emotional--and how they together shape our destiny. But why is emotional intelligence important?
Drawing on groundbreaking brain and behavioural research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart--and they aren't fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood--with immediate benefits to our health, our relationships, and our work.
The twenty-fifth-anniversary edition of Emotional Intelligence could not come at a better time--we spend so much of our time online, more and more jobs are becoming automated and digitised, and our children are picking up new technology faster than we ever imagined.
10. The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
by Kevin D. Johnson (Author)
To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.
In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.
In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.
Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.
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